Podcasts have become a successful communication tool over the last few years. It drives public awareness and engagement around your company, your product and services. It can also help you drive traffic to your website and generate sales leads.
Nowadays, it’s very important to have a proper hosting & dissemination strategy, to get visible everywhere: on the web, podcast platforms, video platforms, and social networks. Each publishers play a role in the podcast marketing strategies we deliver to organizations and private companies.
To help you in that way, we propose an all-in-one solution to create, distribute and promote your podcasts to your target audience.
f you’re looking to launch a podcast for your business, you may want to consider hiring a podcast marketing agency as well.
Whether you need Editing, Post Production, or a Full production service from A to Z, our Brussels-based agency respects 3 fundamental concepts in our campaign strategy : On Budget, On Message, On Brand.
Our dissemination and promotion podcast services help reach new audiences, tell your organization or brand’s story, build authority, and encourage word-of-mouth marketing.
With OpenGraphy, your podcast will never stay alone in the dark again. The money you have invested in podcast creation will result in a clear performance in terms of impressions, reach, plays and average listening duration.
Podcast marketing can be divided into 3 steps.
They represent our service roadmap to reach your podcast performance expectations.
How long does it take for a podcast to get listed on Google Podcasts?
How to create an RSS Feed with my podcasts?
What are the best performing platforms to distribute my podcasts?
What is the cost of a podcast marketing strategy?
Directorate General for Agriculture and Rural Development
Financial Stability Financial Services and Capital Markets Union
Statistical office of the European Union
European Economic and Social Committee
One of the main reasons you should be creating and marketing your podcast is because it’s a great way to connect with your audience. People are more likely to listen and subscribe to a podcast than read an article online, which means you will reach more people and improve your ranking in search engines, leading to more traffic for your website.
Build trust and authority
Another benefit of marketing podcasts is that they can help build trust and authority within your industry by offering high-quality content that provides value for listeners. This leads to long-term results like brand loyalty among customers, who will rely on you as an authoritative source of information on whatever topic matters most in their lives (i.e., health, parenting, etc.).
Dive deeper into what matters
The longer length of podcasts (10 to 15 minutes) compared to other popular forms of mass communication lends itself to the treatment of complex issues and concepts as are those probably explored by your company or organization.
Your audience can consume your podcasts anywhere, anytime
The convenience of consumption makes podcasts favoured over videos and text which require you to engage with it visually (either watch or read).
You can acquire more customers with Audio content
Podcasting gives you access to many customers downloading from iTunes and other directories. They may not be very large in numbers, but they belong to a niche that you have created for yourself. Use podcasts to tighten your niche.
A podcast agency is a professional and reliable partner for your business.
A professional and reliable partner is someone you can trust, someone who helps you grow, and someone who helps you achieve your goals. A professional and reliable partner will listen to your needs, has your best interest at heart, and gets things done.
A podcast marketing agency is your partner in business.
Podcast hosting services are a necessary component of every podcast, and choosing a service can be difficult.
What is it that you need from your podcast hosting service? How many episodes do you plan to publish per week? Do you want a fast loading speed for international listeners, or is speed less important than other factors? Do you need insights or specific access rights?
There are many factors to consider when choosing which service is right for your needs.
OpenGraphy can help you choose and purchase a podcast publishing service.
In order to do this, we will work with you to define your goals and objectives for the podcast. We can then create a podcasting plan that lays out how each episode of the show will be produced. A good plan should include: