The #1 Agency for Podcasts

Our podcast marketing agency offers creation, distribution and promotion services to European organizations and companies.

OpenGraphy, your preferred agency for podcast marketing strategies

Podcast expert

Podcasts have become a successful communication tool over the last few years. It drives public awareness and engagement around your company, your product and services. It can also help you drive traffic to your website and generate sales leads.

Nowadays, it’s very important to have a proper hosting & dissemination strategy, to get visible everywhere: on the web, podcast platforms, video platforms, and social networks. Each publishers play a role in the podcast marketing strategies we deliver to organizations and private companies.

To help you in that way, we propose an all-in-one solution to create, distribute and promote your podcasts to your target audience.

f you’re looking to launch a podcast for your business, you may want to consider hiring a podcast marketing agency as well.

A 360° podcast marketing approach

Podcast marketing is consists in marketing yourself, the products you sell, or your services by creating and distributing unique audio content. OpenGraphy has created 3 unique packages to help you along your marketing efforts. From our office based in Brussels, we can support your podcast marketing strategy in all European countries.

Podcast Production services

Whether you need Editing, Post Production, or a Full production service from A to Z, our Brussels-based agency respects 3 fundamental concepts in our campaign strategy : On Budget, On Message, On Brand.

Mix only

Send us your recordings and we’ll do the professional editing, mixing, mastering and exports for platforms.


Full production

We support your project from concept to recordings and publication on podcasts platforms (Spotify, Apple and Google).

Special requests

Live streaming, corporate radio, podcasts with paywall, podcast training, podcast advertising, partnerships, promotion and / or monetization? 
We answer all your special requests.

Podcast Hosting solutions

We host your podcast on the best podcast hosting platforms: Podbean and / or Soundcloud. If you run a website, we can embed the podcasts directly into your webpages. The hosting platforms we select are optimized for desktop, tablets and mobile phones. The podcast we host there can easily be shared on social networks and listened from the Facebook feed for example.
OpenGraphy secures hosting on the right podcast platforms. Then, you can automatically update your other favorite video and podcast platforms.

Podcast distribution services

List your podcast on the most popular podcast directories.
Podcast directories generate an organic audience of quality listeners.
The most popular podcast platforms are Spotify, Apple podcasts, Google podcasts & Soundcloud.
They offer analytics capabilities, backup, technical support, and quality audio players.


Apple Podcasts

Google Podcasts


OpenGraphy secures hosting and centralization of your podcasts on the main podcast platforms and proper dissemination through social networks to reach your expected campaign results. This includes the creation and promotion of posts on Facebook and YouTube that will drive quality interactions and a consistent volume of plays.
Podcast distribution
By not having a proper dissemination strategy, and by not being present where your podcast should be, you are missing the opportunity to reach out to a far broader audience that would legitimate your investment in podcasting activities.
Intercom App store

Podcast Promotion

Just record your podcast, we take care of its performance

Our dissemination and promotion podcast services help reach new audiences, tell your organization or brand’s story, build authority, and encourage word-of-mouth marketing.

With OpenGraphy, your podcast will never stay alone in the dark again. The money you have invested in podcast creation will result in a clear performance in terms of impressions, reach, plays and average listening duration.

Summary of our podcast offer

Podcast marketing can be divided into 3 steps.
They represent our service roadmap to reach your podcast performance expectations.

Podcast creation

We create a podcast about topics that are relevant to your business or organization.

Hosting & distribution

We identify and select the right podcast platforms for distribution and the default podcast platform that will be the main host and connector to the other platform.

We create your accounts, and connect the platforms together. We create the graphic elements to configure the channels and podcast feed.

We manage the roles and permissions so that your business can keep its own access in the long term but also hold responsibility for the data and complaint management.

Podcast promotion

We reach new and/or broader audiences by promoting your organic posts about your podcasts across social networks.

The content of the video defines the target audience. Each platform offers different opportunities in terms of targeting. Depending on the topic, we build a custom action plan based on your target audience.

We create engaging texts and images for social networks to illustrate video content.

Advanced Reporting featuring all the podcast KPIs from the different platforms: Impressions, Reach, Plays, average duration, demographics.
Podcast manager

Frequently asked questions

How long does it take for a podcast to get listed on Google Podcasts?

How to create an RSS Feed with my podcasts?

What are the best performing platforms to distribute my podcasts?

What is the cost of a podcast marketing strategy?

Podcast channels we boost

We help European organizations reach their audience with powerful podcasts, organic and paid marketing strategies using the power of video platforms and social networks to drive user interest to our selection of podcast platforms.

Europe Calling

DG Com
Directorate General for Communication

Food for Europe

DG Agri

Directorate General for Agriculture and Rural Development

The Future of Finance

Eu Finance

Financial Stability Financial Services and Capital Markets Union

Stats in a Wrap


Statistical office of the European Union

The Grassroots view


European Economic and Social Committee

We partner with INS Brussels to deliver professional audio content strategies that drive plays and interactions.

Why you should start your own podcast

One of the main reasons you should be creating and marketing your podcast is because it’s a great way to connect with your audience. People are more likely to listen and subscribe to a podcast than read an article online, which means you will reach more people and improve your ranking in search engines, leading to more traffic for your website.

Build trust and authority

Another benefit of marketing podcasts is that they can help build trust and authority within your industry by offering high-quality content that provides value for listeners. This leads to long-term results like brand loyalty among customers, who will rely on you as an authoritative source of information on whatever topic matters most in their lives (i.e., health, parenting, etc.).

Dive deeper into what matters

The longer length of podcasts (10 to 15 minutes) compared to other popular forms of mass communication lends itself to the treatment of complex issues and concepts as are those probably explored by your company or organization.

Your audience can consume your podcasts anywhere, anytime

The convenience of consumption makes podcasts favoured over videos and text which require you to engage with it visually (either watch or read).

You can acquire more customers with Audio content

Podcasting gives you access to many customers downloading from iTunes and other directories. They may not be very large in numbers, but they belong to a niche that you have created for yourself. Use podcasts to tighten your niche.

Why you should work with an agency

A podcast agency is a professional and reliable partner for your business.

A professional and reliable partner is someone you can trust, someone who helps you grow, and someone who helps you achieve your goals. A professional and reliable partner will listen to your needs, has your best interest at heart, and gets things done.

A podcast marketing agency is your partner in business.  

A podcast agency can help you choose and purchase a podcast hosting service.

Podcast hosting services are a necessary component of every podcast, and choosing a service can be difficult.
What is it that you need from your podcast hosting service? How many episodes do you plan to publish per week? Do you want a fast loading speed for international listeners, or is speed less important than other factors? Do you need insights or specific access rights?
There are many factors to consider when choosing which service is right for your needs.
OpenGraphy can help you choose and purchase a podcast publishing service.

The agency can help plan, produce, and publish your business's podcast.

In order to do this, we will work with you to define your goals and objectives for the podcast. We can then create a podcasting plan that lays out how each episode of the show will be produced. A good plan should include:

  • An overview of what topics will be covered in each episode;
  • A rough schedule for when episodes are due;
  • Information on who is responsible for what pieces of work (e.g., editing). 
  • Estimate: Once we have an idea of how long it takes to produce an episode and who needs to do what during that time period, we can provide you with a rough estimate on how much it’ll cost per month or year based on these factors. 
  • Editorial calendar: After creating these documents, we’ll create an editorial calendar so everyone involved knows where they’re supposed to be at all times throughout production (and also so that there aren’t any surprises when deadlines arrive).
  • Style guide: The style guide helps ensure consistency within all aspects related to producing audio files—from using consistent terminology across shows’ titles through referencing similar sounding words differently depending on context—so listeners won’t get confused about what’s being discussed during each episode! Finally comes scripting: If you’re going into this project without having done research beforehand then chances are pretty good no one will listen past 20 minutes because they’ll stop caring about whatever’s being said after hearing repeated phrases over again like “you know” or “ummm.”
  • If you’re looking for a podcast marketing agency that can help your business reach its intended audience, then we are here to help. We have years of experience in the field and know and togehter with our partner Instant News Services, we can create and distribute high-quality content that will engage listeners on all platforms. If you have any questions about our podcast marketing services, please feel free to contact us ! 

Boost the visibility and interactions of your podcasts

Share your challenges with our team of experts in podcast hosting, distribution and sponsoring.

Get the plays your podcasts deserve.